Lori Senecal is the Global Chief Executive Officer of the advertising agency CP+B, reports PR News. Joining the company in March 2015, she manages the company’s global growth. She provides leadership for the nine international offices that CP+B has and has helped shape a culture that is powering the company’s global expansion. One of the key things she offers in presenting a consistent international branding message for the company’s clients that also incorporate local market flair in order to target smaller communities.
Among the honors that Lori Senecal has earned over her career, she was recently named as one of the “Creative Innovators of the Year” by Advertising Age. Advertising Age also called her out as one of only four “Agency Executives to Watch”. She has was presented with a Quantum Leap Award that was given to her at the AWNY Game Change Awards.
Prior to her role at CP+B, Lori Senecal worked at the ad agency Kirshenbaum Bond Senecal + Partners in New York. She served a number of different leadership roles at this company including at various times President, Chief Executive Officer, Chairman of the Board, and Global Executive Chairman. She has also served as the CEO & President of MDC Partners and co-founded McCann Erickson where she was the Global Chief Innovation Officer.
Lori Senecal has worked with some of the largest brands in their world, building their ad campaigns both domestically and internationally. Among the companies she has partnered with are BMW, Homegoods, Vanguard, Coca-Cola, Nestle, Kraft, Fruit of the Loom, Best Buy, and Infiniti among many others.
One of the things that Lori imparts to her employees is to “invent the career they want”. She has encouraged employees to be involved in passion projects as well as having employees pitch startup ideas to her. She believes that a culture of innovation leads to great things and has inspired that belief as part of the company culture at CP+B.
As a woman who has succeeded in business, Lori has insights into how more can enter the ranks of executive level positions. She has said that many women have succeeded because they have respect and empathy for the customers they serve. She also said many successful women rely on their instincts and believe in a big idea that helps their brand stand out from the competition. She said women should use these approaches to build and advance their careers. Follow Lori Senecal on Twitter.