José Henrique Borghi Proves To Be the Most Influential Advertiser in the Brazilian Advertising Industry

José Henrique Borghi is one of the most sought after advertising experts. With over 25 years of experience in the Brazilian advertising industry, Jose has developed some of the world’s best ads. He has been attributed to the ad campaigns for multinational corporations such as Royal Caribbean, Western Union, Ikea, Mattel, Hyatt, General Motors, Google, Harley Davidson and JetBlue among other international organizations. José Henrique Borghi innovativeness and creativity makes his ads successful as millions of people easily relate and support.

Career Background

It is irrefutably true that José Henrique Borghi is one of the most influential advertisers in the industry. The Presidente Prudente-born advertising genius graduated from PUC-Campinas with a bachelor’s degree in advertising and propaganda. Although his career began with a doubt of, which way to go, today he has proven to be a force to reckon in the medium.

Currently, Borghi is the co-CEO and CCO of Mullen Lowe Brazil, a leading ad agency. José Henrique Borghi began his career in 1988 when he worked at Standard Ogilvy. He joined DM9DDB, an ad agency in 1994. While at DM9DDB, Borghi developed some of the most successful ads in the company history including Carlinhos, parmalat’s, Itau among many others and learn more about Borghi.

In 2002, Borghi founded BorghiErh, an advertising agency that saw rapid growth. In December 2006, BorgiErh merged with global Lowe+ Partners. Jose Borghi became the CCO of the firm. A corporate restructuring prompted the renaming of the enterprise to Borghi Lowe. At the end of 2015, the company was renamed to Mullen Lowe Group, and Borghi was named the CEO of the Brazilian branch.