In order to stand out amongst its peers, a company has no option than to make innovation part of its everyday policy. Businesses that fail to invent new ways of doing business often fail to keep up with the ever growing competition, ending up being knocked out of business. As innovation grows to new levels, the effect of it is that economies get disrupted. This disruption is at times so intense that even veteran companies feel the heat. If any of the companies fail to adapt fast enough to the new trends that come with the disruption, they face the risk of collapsing and read full article.
Mullen Lowe’s Jose Borghi cautions that a company with no proper strategies rarely survives economy disruptions. According to him, a brand with well-laid plans can manage to have its market intact even after the disruption and at the same time reap big from the many business openings that are brought by the same disruption. He also warns big and established brands that economic projections point to a complete economic overhaul within a space not exceeding five years. When this happens, the currently leading brands will be overtaken by not only the currently small brands but also some of the brands yet to enter the market as of now. Mr. Borghi estimates that these upcoming brands will occupy the top 400 positions in the list of largest Ad companies in Brazil.
Upgrading as Clients’ Needs Upgrade
All is not lost though for the large enterprises today. Borghi advises them to keep evolving with the evolving economy. He adds that even though companies often set the market pace and to a larger extent determine the direction a market takes, influencing clients’ life and preferences can only get to a certain limit. It is hard to stand in the way of a changing market need or demand. According to Borghi, clients will only stick with a company for the time that it fulfills their needs. If a company fails to upgrade as the customers’ needs, there is a high chance that the clients will move on to get a company that will meet their needs as they are. With technological advancement today, it is very easy and convenient for a client to get what he wants and learn more about Jose Borghi.
An advertising agent by profession, Jose Borghi understands perfectly well how the business world evolves. For the last 29 years, he has worked for notable ad firms, including Standart Ogilvy, Leo Burnett, and is now the CEO of Mullen Lowe and Borghi’s Website.
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