Colorful EOS lip balms can be found in every cosmetic aisle of any major retailer today. These spherical lip care products have been around for less than a decade, but they have already taken the spot as the second best- selling lip balm in the U.S.
So, how did EOS lip balm rise to success so quickly? It all started with the simple idea of some creative minds to bring something fresh to the cosmetic aisle. Once it was decided that the traditional (and rather boring) lip balm stick would be the product undergoing a make- over, the designing team focused on involving all five senses.
EOS’ round shape is pleasing to the touch, offers a variety of pastel colors that speak to the eye, and the flavors and scents available cover everything from Strawberry Sorbet to Passion Honeydew to Sweet Mint. Also see, https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU. Even the clicking sound that the lid produces when being closed has been purposefully designed.
More than a million EOS lip balms are sold each and every week, and the company has left most of its competitors far behind.
With all its impressive success, EOS isn’t done innovating yet. Besides the lip care products, the company has also started selling skincare products like hand lotions and shaving creams. EOS has already become a household name in the U.S. and all over the world. This new and creative company is here to stay.
For more info, visit the EOS Facebook page.