Evolution Of Smooth is the lip balm company that changed the game when it came to lip balm. Evolution Of Smooth wanted to find a way to hone in on women because for over a century Chapstick was the main seller of unisex lip balm. They were the company that set the tone for the way that lip balm smelled, felt, and looked. Even when other lip balm companies came onto the market, they fell into Chapstick’s mold.
The creators of Evolution Of Smooth wanted their product to be unique, so they decided to ask their future customers what they would like in a lip balm. Evolution Of Smooth did many surveys on women all across the nation, and they asked these women what they wanted most in a lip balm. EOS wanted to give women an enjoyable experience while they were applying their lip balm, so they had to totally switch things up.
The creators of Evolution Of Smooth found that women wanted to have a lip balm that was easily identifiable in their purse. Since that was the case, EOS lip balm made their product come in sphere shaped containers that are soft and pleasing to the touch. The lip balm is also easy to grab and easy to identify in a purse. The creators of Evolution Of Smooth found that women wanted a lip balm that had organic and healing properties, so they made their product with all organic ingredients; they also added oils like jojoba and vitamin E.
The creators of Evolution Of Smooth got in contact with many beauty bloggers and sent them samples of their product. These bloggers really liked the lip balm that EOS made, and they helped market their product. Now Evolution Of Smooth is the number one lip balm in the country, and thousands of stores like Wal-Mart and Target, pharmacies, and shops sell this incredible lip balm to their customers.