Doe Deere has been carving a name for herself in the cosmetics industry with her venture Lime Crime Cosmetics. The cosmetics cream has made quite a reputation for itself since its inception in the year 2008. Lime Crime has an international fan following offering a wide range of products that is more vibrant that the seven colors of a rainbow. In an exclusive interview with the entrepreneur, Doe reveals many great aspects about herself and venture.
Originally hailing from Russia, Doe was raised in New York. Her cosmetics range is a colorful brand of animal-friendly products. She remains an avid supporter of women entrepreneurs and has her own mentoring program where she caters aspiring women entrepreneurs through her Instagram account.
She says her typical day starts with a quick meeting with her creative director which is then followed by a meeting with her president and VP and another meeting with the COO of Lime Crime. She then spends most of her time in the chemistry lab developing new products. Doe waits for her inspirations patiently and then acts upon them swiftly and decisively as and when the opportunity provides. She makes it a point to try her new products before launching it in the market. Doe is excited as to how e-commerce has picked up business in the online retail market as she herself was the first one to venture into e-commerce with her venture Lime Crime. She believes that if she were to start earlier on her venture she could have started it way earlier and not having a customer service department kind of put her in the back seat. Doe is happy with her current team.
Doe’s success mantra is going by her gut and taking decisive actions. She trusts her intuition and also believes that treating her employees, vendors, and partners with love and respect has helped her venture grow. She attributes her failure to the time when her online site was hacked and sensitive information of the clients was stolen by cyber-thieves. Coming out from that was a big challenge and she believes that taking drastic measures at that time helped customers repose their faith again in the brand. She also gives away a business idea of making shoes for girls and hopes that somebody ventures in that line real soon.
Doe loves animals and is involved with an animal shelter program called Bide-A-Wee which helps rehabilitate abandoned cats and dogs in the city of New York. On discussing her likes and dislikes, Doe says that she likes Waze- a GPS app that helps her navigate throughout the city. The book Think Big and Kick Ass by Donald Trump has really changed her way of thinking although she says that she isn’t that big a fan of Donald Trump.
Doe says that her biggest influence in life is her husband, Mark, with whom she started a band 16 years ago. Mark serves as the President of Lime Crime today alongside Doe.