In order to stand out amongst its peers, a company has no option than to make innovation part of its everyday policy. Businesses that fail to invent new ways of doing business often fail to keep up with the ever growing competition, ending up being knocked out of business. As innovation grows to new levels, the effect of it is that economies get disrupted. This disruption is at times so intense that even veteran companies feel the heat. If any of the companies fail to adapt fast enough to the new trends that come with the disruption, they face the risk of collapsing and read full article.
Mullen Lowe’s Jose Borghi cautions that a company with no proper strategies rarely survives economy disruptions. According to him, a brand with well-laid plans can manage to have its market intact even after the disruption and at the same time reap big from the many business openings that are brought by the same disruption. He also warns big and established brands that economic projections point to a complete economic overhaul within a space not exceeding five years. When this happens, the currently leading brands will be overtaken by not only the currently small brands but also some of the brands yet to enter the market as of now. Mr. Borghi estimates that these upcoming brands will occupy the top 400 positions in the list of largest Ad companies in Brazil.
Upgrading as Clients’ Needs Upgrade
All is not lost though for the large enterprises today. Borghi advises them to keep evolving with the evolving economy. He adds that even though companies often set the market pace and to a larger extent determine the direction a market takes, influencing clients’ life and preferences can only get to a certain limit. It is hard to stand in the way of a changing market need or demand. According to Borghi, clients will only stick with a company for the time that it fulfills their needs. If a company fails to upgrade as the customers’ needs, there is a high chance that the clients will move on to get a company that will meet their needs as they are. With technological advancement today, it is very easy and convenient for a client to get what he wants and learn more about Jose Borghi.
An advertising agent by profession, Jose Borghi understands perfectly well how the business world evolves. For the last 29 years, he has worked for notable ad firms, including Standart Ogilvy, Leo Burnett, and is now the CEO of Mullen Lowe and Borghi’s Website.
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José Henrique Borghi is one of the most sought after advertising experts. With over 25 years of experience in the Brazilian advertising industry, Jose has developed some of the world’s best ads. He has been attributed to the ad campaigns for multinational corporations such as Royal Caribbean, Western Union, Ikea, Mattel, Hyatt, General Motors, Google, Harley Davidson and JetBlue among other international organizations. José Henrique Borghi innovativeness and creativity makes his ads successful as millions of people easily relate and support.
It is irrefutably true that José Henrique Borghi is one of the most influential advertisers in the industry. The Presidente Prudente-born advertising genius graduated from PUC-Campinas with a bachelor’s degree in advertising and propaganda. Although his career began with a doubt of, which way to go, today he has proven to be a force to reckon in the medium.
Currently, Borghi is the co-CEO and CCO of Mullen Lowe Brazil, a leading ad agency. José Henrique Borghi began his career in 1988 when he worked at Standard Ogilvy. He joined DM9DDB, an ad agency in 1994. While at DM9DDB, Borghi developed some of the most successful ads in the company history including Carlinhos, parmalat’s, Itau among many others and learn more about Borghi.
In 2002, Borghi founded BorghiErh, an advertising agency that saw rapid growth. In December 2006, BorgiErh merged with global Lowe+ Partners. Jose Borghi became the CCO of the firm. A corporate restructuring prompted the renaming of the enterprise to Borghi Lowe. At the end of 2015, the company was renamed to Mullen Lowe Group, and Borghi was named the CEO of the Brazilian branch.
Lori Senecal is the Global Chief Executive Officer of the advertising agency CP+B, reports PR News. Joining the company in March 2015, she manages the company’s global growth. She provides leadership for the nine international offices that CP+B has and has helped shape a culture that is powering the company’s global expansion. One of the key things she offers in presenting a consistent international branding message for the company’s clients that also incorporate local market flair in order to target smaller communities.
Among the honors that Lori Senecal has earned over her career, she was recently named as one of the “Creative Innovators of the Year” by Advertising Age. Advertising Age also called her out as one of only four “Agency Executives to Watch”. She has was presented with a Quantum Leap Award that was given to her at the AWNY Game Change Awards.
Prior to her role at CP+B, Lori Senecal worked at the ad agency Kirshenbaum Bond Senecal + Partners in New York. She served a number of different leadership roles at this company including at various times President, Chief Executive Officer, Chairman of the Board, and Global Executive Chairman. She has also served as the CEO & President of MDC Partners and co-founded McCann Erickson where she was the Global Chief Innovation Officer.
Lori Senecal has worked with some of the largest brands in their world, building their ad campaigns both domestically and internationally. Among the companies she has partnered with are BMW, Homegoods, Vanguard, Coca-Cola, Nestle, Kraft, Fruit of the Loom, Best Buy, and Infiniti among many others.
One of the things that Lori imparts to her employees is to “invent the career they want”. She has encouraged employees to be involved in passion projects as well as having employees pitch startup ideas to her. She believes that a culture of innovation leads to great things and has inspired that belief as part of the company culture at CP+B.
As a woman who has succeeded in business, Lori has insights into how more can enter the ranks of executive level positions. She has said that many women have succeeded because they have respect and empathy for the customers they serve. She also said many successful women rely on their instincts and believe in a big idea that helps their brand stand out from the competition. She said women should use these approaches to build and advance their careers. Follow Lori Senecal on Twitter.