Luiz Carlos Trabuco Cappi will take the place of retiring bank chairman Lazaro de Mello Bandao. He is retiring at 91 year old from the Bradesco Bank. Luiz Carlos is currently CEO of Bradesco Bank. He has been replaced by new CEO from their own talent pool.
Luiz Carlos said that the new CEO will respect the company’s talent pool. Luis Carlos has served his term and was asked to name a person to replace him due to the bylaws of the company. He will take charge of a new position as chairman of the board. Octavio de Lanzari has been named the new CEO of Bradesco Bank.
Luiz Carlos Trabuco Cappi was recognized as Entrepreneur of the Year due to a major business deal between Bradesco Bank and HSBC Bank of Brazil. This deal helped the bank compete more competitively with other Brazilian banks in terms of account holders, investment funds, loans, and assets.
Luiz Carlos Trabuco Cappi attended Sao Paulo University. There he studied the Faculty of Philosophy, Science and Letters. Later he received a Master degree in social psychology at the School of Sociology and Psychology at Sao Paulo.
He began working at Bradesco Bank at the age of 18 years old. Starting as a clerk he worked his way up to become CEO. Some of the position he held at the bank were director of marketing, vice chairman of the board of directors, vice president, and executive director and vice president.
He was involved in the marketing plan that has been used for over 20 years. It is Christmas Tree of Lagoa. He doubled the size of the company and made it the largest bank in that sector in Latin America.
He worked with the old talent and brought in some new people. Due to his talent and skill he will now replace the Chairman of the Board in his newest position. His skills have turned the bank from a small town bank into a global competitor.
He is known for courting some of the wealthiest clients in the country to help the bank grow. Luiz Carlos saw the wealthy market of millionaires and billionaires as a market to go after. This added large figures to Bradesco’s balance sheet and quality services for wealthy clients. He added many insurance products to their mix.
There was a time in Brazil when banks did not lend money to customers unless the could pay high interest fees. Many banks like Bradesco invested in insurance products that protected their money during hard times. Their bank is popular with foreign investors and in the United States.
He was given the promotion of chairman due to his lengthy career with the bank. He was listed as 24th on the 60 most powerful list in Brazil. It was due to his success with the insurance unit of the bank. He has worked more than 40 years for the bank.
He still arrives at work at 7 a.m. and works until 6 p.m. and often attends business dinners at night. At business dinners he meet with clients and makes deals and later joins his family at home.
Learn more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/blogs/coluna-do-broad/bradesco-deve-anunciar-sucessor-de-trabuco-antes-do-carnaval/